Our values
A culture of innovation and challenge
Our success is driven by innovation and the spirit of challenge.
Innovation is reflected not only in the choice of sites and the ideas for their enhancement, but also in the design of our products and technical choices, our sales methods, the company’s organisation and its management.
Innovation has been accelerated by new information and communication technologies.
All Bouygues Immobilier’s employees are motivated by challenge.
Men and women progress collectively and individually thanks to their ability to meet ambitious challenges which lead them to surpass themselves, motivated by an ongoing wish to improve their professionalism in a continuous quest for excellence.
This culture is reflected in the rigorous professionalism of all our employees in their conduct and actions, their meticulous attention to detail, as well as in their ability to prioritise problems and define priorities.
It is based on training, combined with a spirit of curiosity, self-questioning and an open-minded, self-demanding approach vis-à-vis themselves, their colleagues and their managers.
Team spirit
Bouygues Immobilier’s employees are team players.
Bouygues Immobilier works as a team whose members all pull together to achieve the company’s ambitions and objectives. They adhere to the values of Bouygues Immobilier and to management by human values such as respect, trust, fairness and recognition.
All employees must be guided in their everyday work by the company’s interests and are required to promote a positive image of the company vis-à-vis its clients and partners. They must give priority to the company’s success and development which are the best guarantee, over time, of their own success.
In each entity, each employee contributes to a positive working atmosphere based on cooperation between team members and with other Bouygues Immobilier entities.
Risk awareness and management
Bouygues Immobilier’s employees are aware of the risks inherent in property development..
The company’s profit and the personal satisfaction of employees depend on the risks taken and the related responsibilities. The company recognises that the possibility of mistakes is an inevitable part of risk-taking.
Risk-taking is essential to the company’s activities, but it is essential to control risks and disregarding them can have catastrophic consequences.
All Bouygues Immobilier employees have the mindset of an entrepreneur:
- they must be capable of taking risks and assuming them, working on a transparent basis with their line managers;
- they must be capable of identifying accurately all risks and mastering them, by anticipating appropriate solutions and controlling them at all times;
- they must ensure that the expected margin obtained is in line with the level of risk incurred.
Ethics and honouring commitments
Bouygues Immobilier’s employees have strong personal ethics and business values.
The company’s credibility is based on their ethical behaviour, the transparency of their day-to-day actions, honesty, integrity and respect for others. No company can survive without the trust of its clients, its shareholders and financial stakeholders and its employees.
This obviously covers material honesty: no Bouygues Immobilier employees must benefit materially from their position other than through the remuneration provided for in their contract of employment.
But this requirement goes even further: all employees formally bind the company in performing their duties. They must act within the powers granted to them in order not to make any commitments, on behalf of the company, that the company cannot respect vis-à-vis third parties or business partners.
The same rule applies to commitments made by employees in their own name vis-à-vis their managers and colleagues (in particular as regards career progression and remuneration).
The Group’s code of ethics stipulates the principles which have to guide our actions.
We care passionately about our clients
The client is our raison d’être.
Bouygues Immobilier’s long-term future depends on client satisfaction. That is why we must devote all our efforts and know-how to satisfying our clients and delivering high-quality products and services tailored to their needs.
The segmentation of our clientele and the close monitoring of each client help us to provide solutions that correspond to each client’s needs.
We are attentive to our clients and their needs. Our respect for our clients and our client knowledge are for us an opportunity and source of progress. Client satisfaction must therefore be an ongoing concern of all employees who contribute directly and indirectly to the attainment of this objective through their commitment.
Our commitment to sustainable development
Employees play a role in sustainable development.
Bouygues Immobilier has chosen to act in a socially responsible way as it is convinced that there is an urgent need to protect the planet not only for future generations, but also for ourselves.
The construction sector is one of the biggest consumers of non-renewable energies (40%) and one of the main greenhouse gas emitting sectors (25%). As a leading property developer in its markets and as the builder of properties that are designed to last for several decades, Bouygues Immobilier is aware that its responsibilities vis-à-vis the environment are important. That is why it has chosen to contribute to the construction of environmentally-friendly, low energy consumption buildings, for both residential and commercial purposes.
Bouygues Immobilier is moreover committed to acting in a way that respects the rights of everyone and takes into account the social aspects of sustainable development. To that end, it wants, as far as possible, to reflect society via its workforce, in particular as regards equal opportunities and diversity.
Bouygues Immobilier is also committed to an ongoing philanthropic approach, based on a spirit of solidarity, in line with its business activities.