Strategy

Bouygues Immobilier intends to boost its position as leader in property development in France by adapting to new market conditions. In 2009 Bouygues Immobilier generated sales of €2,989 M.

Residential housing

Developing an even more price-competitive offering for its clients and developing off-plan sales for social organisations.

Commercial property

In a recession, matching development projects with the needs of users and investors.

Sustainable development

Pursuing its sustainable development policy, with ambitious requirements regarding low-energy consumption in residential property, continuing to develop positive energy office buildings and renovating existing buildings.

Protecting profitability

Maintaining a solid financial structure and optimising the company’s organisation.